About mb digital marketing
The Mission
The mission of mb digital marketing is to help your business define how you can utilize the Web and other digital technologies for your business by developing and implementing a customized interactive marketing plan. mb digital marketing designs and delivers customized Internet Training.
The Services
- Help define your purpose on the Web along with a strategy and implementation plan
- Design the site suited to your budget
- Recommend where to host your site
- Manage the site including updating site, submitting site to search engines, links, and developing an on-line marketing strategy.
- Integrate other complementary telecommunication and computer technologies into the Interactive Marketing Plan such as electronic mail, faxback, broadcast fax, inbound services such as 800, 900, International Toll Free Service, videoconferencing, and audiographics.
- Consulting on Electronic Commerce, Intranets, and Extranets
- Customized training on a variety of Internet Topics
- Technical sales and marketing consulting
Content
In addition to a site being visually appealing, content is critical. Content is King! The Web Site needs to be informative, interesting and visually appealing to the visitor to ensure that visitors will come and return. The first step is for mb digital marketing to develop a customized Interactive Marketing plan to focus on the needs of your business. If the objective is to appeal to an international audience, the nuances of the global marketplace will be factored in.
Implementation
The next step is implementation. This will range from finding a place to host the site, setting up mechanisms to effectively and efficiently respond to requests from the Web Site, advice on electronic transactions, fulfillment, and updates to the site. In addition, mb digital marketing can design a complete training program for your company.
Promotion
Promoting your site is key. Your site has the power to expand your business both domestically and internationally. mb digital marketing can tailor a promotional campaign using email, newsletters, banner advertising, direct mail, and other methods to gain visibility and exposure for your site. You can receive instant feedback from your audience.
Analysis
mb digital marketing can help you analyze the site's traffic and statistics and extrapolate the significance to your business. mb digital can consult with your company on an on-going basis to continually refine your site and keep it up-to-date with your company's strategies and the latest technologies.
Experience in digital technologies and marketing globally…
The Owner Ms. Backe has over fourteen years of experience in telecommunications and digital marketing. Her expertise is in integrating digital technologies in the telecommunications, computer, Internet and World Wide Web (WWW) areas into customized and interactive marketing plans. Ms. Backe has worked for a variety of divisions for AT&T including multimedia and international marketing, and has consulted with customers on a variety of related multimedia topics. She has developed and currently instructs Internet Courses at University of Southern California Information Technology Program and at University of California Los Angeles Extension and the Anderson Business School. She is featured as the Instructor Profile in the UCLA Extension Information Systems for the Spring 1998 catalog.
Ms. Backe has worked with a variety of companies and industries, including many of the Fortune 500 and large foreign-based firms. Click here to see the Portfolio.
With a unique understanding of technology, business, and the global marketplace, Ms. Backe can incorporate marketing strategies using new digital technologies. Ms. Backe and mb digital marketing can provide a vision and direction for your site that ordinary Web designers cannot deliver.
Ms. Backe has worked with many overseas telephone administrations including British Telecom, France Telecom, Telstra (Australia), Bezeq (Israel), Deutsche Telekom(Germany), Telmex (Mexico), Cable and Wireless (UK, Hong Kong, and Caribbean), Belgacom (Belgium), NTT (Japan), KDD (Japan), PTT Netherlands, and Singapore Telecom. She has been featured on the television show "Our People, Our Town" where she discussed "Finding a Job on the Web."
Ms. Backe is an active member of several Internet and multimedia associations. These include Association of Internet Professionals, International Interactive Communications Society (IICS), and Venice Interactive Community. She regularly attends, participates, and has been a guest speaker at some of these events.
Her academic background includes a Masters of Electrical Engineering in Multimedia and Creative Technologies from University of Southern California IMSC, an MBA from Drexel University, and a Bachelor in Engineering from Villanova University. As a result of her international studies and travels, Ms. Backe is proficient in Spanish (click here to see full resume).
The Conclusion
mb digital marketing can develop a plan for your interactive presence and help you implement the plan - from training, to web site design, to sales and marketing planning. mb digital marketing excels in taking technical and complex information and giving it a simple understandable presentation....easy for the reader and easy for you!
We look forward to getting you on the Web and connecting you to our Global Neighborhood.
© mb digital
marketing, All Rights Reserved, 1999.
This site was designed by: mb digital
marketing
webmaster@backe.com