Internet Bookstore
Electronic Commerce & Marketing
To search by Title, Subject, Author for Any Book or Music CD
Internet Bookstoremb digital marketingAn Associate of Amazon.com |
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Books for Constructing, and Promoting Web Sites Class at UCLA Extension Marketing on the Internet, Jan Zimmerman and Michael Mathiesen or from MaxPress The
HTML Web Classroom, by Paul F. Meyers Note: Online component to both books
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Intro to Internet Books
The Web Navigator, by Paul Gilster. This book focuses on the Netscape browser. It covers the history of the Internet, logging on to the web, choosing the right provider, features of the browser, plug-ins and other helper programs, uses of electronic mail, Newsgroups, Telnet, Searching the Internet, Publishing on the Web; and Commerce, Security and Privacy.
The
Whole Internet Users Guide and Catalog , by Ed Krol .
This book is a more comprehensive guide to the Internet. It discusses
the traditional parts of the Internet such as FTP,WAIS, Telnet, its protocols,
Archie, Gopher,and the recent addition of the Web (in 1993). This book
is more useful in understanding all the different parts of the Internet,
not just the Web which is a subset.
Using the Internet and the World Wide Web in Your Job Search by Fred Edmund
Jandt, Mary B. Nemnich 
Internet Technology Books
How the Internet Works 
How the Internet Works promises "an exciting visual journey down the highways
and byways of the Internet," and it delivers. The book's high quality
graphics and simple, succinct text make it the ideal book for beginners;
however it still has much to offer for Net vets. This book is jam- packed
with cool ways to visualize how the Net works. The first section visually
explores how TCP/IP, Winsock, and other Net connectivity mysteries work.
This section also helps you understand how e-mail addresses and domains
work, what file types mean, and how information travels across the Net.
Part 2 unravels the Net's underlying architecture, including good information
on how routers work and what is meant by client/server architecture. The
third section covers your own connection to the Net through an Internet
Service Provider (ISP), and how ISDN, cable modems, and Web TV work. Part
4 discusses e-mail, spam, newsgroups, Internet Relay Chat (IRC), and Net
phone calls. In part 5, you'll find out how other Net tools, such as gopher,
telnet, WAIS, and FTP, can enhance your Net experience. The sixth section
takes on the World Wide Web, including everything from how HTML works
to image maps and forms. Part 7 looks at other Web features such as push
technology, Java, ActiveX, and CGI scripting, while part 8 deals with
multimedia on the Net. Part 9 shows you what intranets are and covers
groupware, and shopping and searching the Net. The book wraps up with
part 10, a chapter on Net security that covers firewalls, viruses, cookies,
and other Web tracking devices, plus cryptography and parental controls.
Synopsis With this full-color book, readers go behind the scenes and see
how this revolutionary communications technology works. In How the Internet
Works, Special Edition, users will embark on a colorful and graphical
voyage that enables them to visualize the intangible aspects of this cutting
edge technology.
Web Programming Books
Good Basic HTML Books
Sam's Teach Yourself Web Publishing with HTML 4 in 21 days - Great Reference Book! Extremely comprehensive.
The
HTML Web Classroom, by Paul F. Meyers
This book has an easy to follow layout for learning HTML. There are chapters
on What is HTML, Basic Tags, Text Alignment, and Lists, Font Tag and Color,
URLs, Graphics, Imge Maps, Tables, Forms, Frames, and Publishing and Advertising
your Web Site. This is a recently published book and excellent for an
introduction to making web pages.
HTML
- The Definitive Guide 
Mastery of HTML 3.0 is necessary for users who want to publish flexible,
richly embellished hypertext information on the World Wide Web. Readers
will be able to get all the guidance they need from this book by the leading
authorities on the WWW and Hypertext Mark Up Language. Includes disk.
More Advanced HTML Books
The Project Cool Guide to Enhancing Your Website Great tips for advanced HTML effects to your web site. Tips on how to enhance your graphics, working with Meta Tags, adding interactivity with JavaScript, using Cascading Style Sheets, Dynamic HTML, adding sound and video, cross platform issues, and more. Well written and easy to follow.
HTML 4 for the World Wide Web: Visual QuickStart Guide by Elizabeth
Castro
At the top of this month's Web Development bestseller list are a popular
HTML 4 guide, a bible for the JavaScript believer, and a resource for
creating Active Server Pages. Ask any burgeoning Web page author what
is desirable in an HTML guide, and the list would go something like this:
concise, informative, plenty of examples, and fun without being too cute.
Elizabeth Castro's "HTML for the World Wide Web" is that dream guide to
learning this Web language.
JavaScript
Bible, 3rd Edition - by Danny Goodman
Danny Goodman has repeatedly proven himself an excellent teacher of programming
languages, and this latest edition of "JavaScript Bible" reinforces his
reputation. If you're familiar with HTML and want to endow your pages
with the kind of animation and interactivity that JavaScript can provide,
this book is the best you can buy.
Cascading
Style Sheets, Second Edition: Designing for the Web by Hakon Wium
Lie and Bert Bos
Cascading Style Sheets (CSS) is an essential technology to master if you
want to be at the top of your game in Web development, and there's no
better way to learn CSS than from those responsible for its ongoing development.
Authored by two experts on the World Wide Web Consortium--Hakon Wium Lie
and Bert Bos--"Cascading Style Sheets, Second Edition: Designing for the
Web" presents the ins, the outs, and perhaps most importantly, the whys
of CSS. A graphical and colorful presentation makes this guide easy to
follow yet immensely informative. It covers all of the background and
details of CSS, including aural style sheets and inheritance. XML is also
introduced, along with an HTML 4 quick reference especially applicable
to CSS.
Pure
JavaScript by R. Allen Wyke, Jason D. Gilliam, and Charlton Ting
Often relegated to a chapter or two in HTML reference books, JavaScript
is frequently portrayed too cavalierly. "Pure JavaScript" is a definitive
guide written by programmers for programmers, and it offers quite comprehensive
coverage. In addition to a very complete language reference, it provides
consistent and complete articulation of version compatibility, addressing
the important variations between the Microsoft and Netscape implementations.
The authors use code examples at every turn to ensure clarity and make
sure to address key issues such as security, cookie management, and form
processing. Push those fat HTML guides over on your bookshelf, and add
this title for a truly complete reference library.
Active Server Pages 2.0: Unleashed by Stephen Walther If you code Web sites for a living and work with Microsoft IIS solutions, Active Server Pages (ASPs) probably make up a crucial piece of your overall strategy. "Active Server Pages 2.0: Unleashed" is a lengthy guide updated to include all of ASP 2.0's features and developments in Microsoft's architectural strategy--it contains all the answers for professional ASP implementation. Whether you need guidance in accessing SQL databases or developing a sophisticated distributed application, it's in here. The book is organized in an easy-to-use solutions-based format with a balanced presentation of text and accompanying code on CD-ROM. Three full-featured sample applications do a good job of illustrating the possibilities of ASP.
"Professional
Active Server Pages 2.0" by Alex Fedorov, Richard Harrison, Dave Sussman,
Brian Francis, and Stephen Wood
"Professional Active Server Pages 2.0" is a thorough and intelligently
organized text that covers all the bases for developing state-of-the-art
Web sites powered by Microsoft Web technologies. The book discusses the
Internet in terms of the history of client/server systems and describes
why it is a better way to deliver scalable, maintainable systems using
thin clients.
Aimed toward the working programmer, this guide provides readers with everything they need to know to become experts at using the Hypertext Markup Language (HTML) to post on the Web. Liberally illustrated and detailed examples provide complete background and hands-on information to let programmers of any level design, install, and operate customized Web-specific CGI programs. CD contains ready-to-run programs and code fragments.
Electronic Commerce and Marketing
The E-Commerce Book : Building the E-Empire by Steffano Korper, Juanita Ellis - great e-commerce book! The E-Commerce Book: Building the E-Empire will lead you through e-commerce basics, explaining how both large and small companies are riding the wave to huge success. This book provides the opportunity to participate in what many have called the next "Industrial Revolution." This book is direct result of over 10 years of industry experience and "The E-Commerce Program," developed for professionals in the area of e-commerce. Primarily, the book focuses on business concepts and how to apply this technology in order to be successful. The book covers globalizing your company, marketing and advertising, market trends, vendor solutions and must-know technologies such as credit card verification systems, security, auction technologies, storefronts, and overall technology architecture. The final chapter focuses how to get and deploy e-commerce solutions from process re-engineering to actual deployment and testing.
Marketing on the Internet, Jan Zimmerman and Michael Mathiesen (Required for Planning, Constructing, and Promoting Web Sites Class at UCLA Extension)
Secrets of Successful Web Sites : Project Management on the World Wide Web by David S. Siegel
World Wide Web Marketing : Integrating the Internet into Your Marketing Strategy by Jim Sterne
Electronic Marketing by Margo Komenar
Model
Business Plans for Product Businesses by William A. Cohen
Model
Business Plans for Service Businesses by William A., Phd Cohen
Business
Plans Made Easy : It's Not As Hard As You Think! by Mark Henricks
Business
Plans That Work for Your Small Business : For Your Small Business (Cch
Business Owner's Toolkit Series)
Marketing
Plans That Work : Targeting Growth and Profitability by Malcolm H. B.
McDonald, Warren Keegan (Contributor)
Business Plan Pro v3.0 Software
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