mb digital marketing - Internet Marketing

Internet Marketing Plan

Internet Marketing Plan

An Internet Marketing Plan can be tailored to your business. This plan can be very effective in driving your targeted audience to your site. There are two main components to an Internet Marketing Plan.

I. Recommendations for Online Media Strategy

II. Recommendations for Web Site Improvements and Enhancements

I. Recommended Online Media Strategy

Develop recommended list of content and navigation sites best suited to your target audience

Recommend sponsorship of targeted email lists

Banner placement strategies on relevant sites

Define sponsorship opportunities (Sponsorship of relevant content on appropriate sites)

Define partnership opportunities (Co-branded microsite)

List with Major Search Engines (Outline which engines, descriptions to use, category to list under, and keywords to use)

Identify and target relevant newsgroups for FREE postings on message-boards

Integrate online efforts into traditional marketing avenues (Direct mail, print, branding, PR etc.) and recommend ways to track response

Research other ways to promote site with search engines Estimated costs for online media components will be provided.

II. Recommendations for Web Site improvements and enhancements

Design Tips to increase chances of being found by Search Engines
Review current meta tags used and update if necessary
Forms to qualify potential candidates and clients
Strategic ways to use email and data collected from visitors
On-line newsletter (Potential content topics)
Other content to include on site
Review current search engine listing

Online Advertising Sales Planning:

- Define your site’s audience
- Define your site’s target advertiser category
- Define your site’s advertiser appeal
- Develop inventory analysis for your site
- Maximize banner inventory as well as sponsorship opportunities
- Create an effective advertising sales pitch for your site.
- Provide tools to launch sales efforts, including updates on top interactive agencies and informational newsletter subscriptions.

Online Advertising Media Placement:

- Define target audience for your product/site
- Run provide the top recommended websites for your advertising efforts
- Contact top sites to strike up strategic alliances or advertising/sponsorship opportunities
- Message-board targeting.
- Negotiating media buys with sites for which you have shown specific interest in.
- Target ‘niche’ sites so as to minimize your waste.