Portfolio
Ms. Backe has worked with a variety of companies and industries, including many of the Fortune 500 and large foreign-based firms. A sample of the multimedia applications and projects she initiated and developed include:
Recent and Current Projects
- iDirectMail - Targeted Internet Direct Marketing with rich multimedia. Formed new business, strategies, venture, etc.
- Clegg Industries Point of Purchase Division
- Clegg Industries - Agency Division
- Hawthorne Police Department
- PlasTies - Industrial supplies company
- TempTech - Recruiting firm for Internet positions in Southern California.
- Web Technology Seminar to 50+ visiting South Korean Computer Science students.
- Internet market planning and research for Clegg Industries, Major Enternetainment company, and UCLA Extension - includes email marketing.
- Developed, executed, and tracked results for email marketing campaigns for Clegg Industries. Average click through rates of 15% plus.
- Technology research and Business Development in variety of areas - main current focus are WAP (Wireless Internet), Internet Appliances, Unified Communications, and targeted email marketing tools.
- Lee and Associates Marketing, Inc., Public Relations Firm- started Internet Division, recommendations for future web site structure - flowchart (info. architectuture) and content development.
- AmeriChip, Inc. - Designed e-commerce site and developed Internet strategies.
- iDirectMail - The Internet Direct Mail Company - strategy and marketing for startup within private company. Electronic/Internet version of current paper audio card with microchip. Writing business plan, developed content for web site, managed graphic artist, HTML and Flash programmers; researched competition, sales training, and wrote marketing literature.
- Gaya Furniture - developing web site for import of Indonesian furntiure with capability to order online.
- Codexa Corporation
- MediaOne Connect
- Applied Digital Access
- Peerless Printing
- Lucent Technologies - elemedia
- Candle Corporation
- Soundlibrary.com
- Temptech.net
- Polymark
- Stevco, Inc. (grapegift.com)
- Super-Vent Packaging Systems
- Crystal Ridge Estates
- The Spa Life
- Chan & Associates
- Child Care Resource Center
- Cameron Thornton Associates
- Upperkase Computer Services
- Premiere Marketing
- The Mirman School
- Daily Grape
Technology Companies
Codexa Corporation, provider of real-time decision support tools for institutional managers to comprehend and interpret vast amounts of trading and investment information in Internet time. Designed web site.
MediaOne Connect, high bandwidth provider within Los Angeles Metro, ranging from 1.5 Mbps up to 622 Mbps (ATM speeds)
Sales and marketing consulting including implementing changes to the web site for making it an effective tool for new business. Developed a sales tracking process and lead generation plan (Spring, 1998).
Applied Digital Access, a leading provider of systems, software and services that manage the quality, performance, availability, and reliability of networks.
Designed web architecture and developed initial web presence consisting of 30+ web pages. Also technical writing for remote testing software
(1996 - 1997).
Peerless Systems Corporation, a leading provider of embedded software and supporting technologies for digital document products. Developed PowerPoint presentation for Japanese customers and Peerless sales force in addition to competitive analysis and data sheet for new color printing embedded software.(Fall, 1997)
elemedia - Division of Lucent Technologies , elemedia develops encoding technologies for audio and video on the Internet.
Business development for potential products using elemedia encoding technologies (Fall, 1997).
Candle Corporation - a leading provider of comprehensive solutions for networked business applications.
Internet marketing strategy for software ETEWatch. (ETEWatch is a precision tool designed to easily measure elapsed time for an application s round trip from the desktop through the network and back to the user). Recommended content and layout for web site, researched on-line resources, involved with on-line marketing campaign (Spring and Summer, 1998).
soundlibrary - business development, technology research, implementation plan and business case for Internet web site that sells digital sound assets.
Temptech.net - Southern California Internet Employment agency. Updated web site, Internet marketing, developed questionaire to screen HTML programmer candidates for jobs.
Other Industries
Polymark Franklin Laundry Identification Systems and Supplies- designed web site and content (1999).
Entertainment -experiment with selling DVD movies through online auctions such as ebay and Amazon. (1999)
Crystal Ridge Estates - luxury custom homes in Diamond Bar. Web maintenance and updates to site. Internet Marketing and strategy (Feb. 1999 - Present).
Stevco, Inc. (Grapegift.com), a gourmet grape grower and distributor.
Designed site. Wrote on-line business and marketing plan. Working with Stevco on retail product offerings for electronic commerce web site. Currently implementing electronic commerce aspects of site including merchant account, shopping cart software, real-time credit card transactions (1997 - present).Daily Grape - Web design, graphics and photos.
The Spa Life - Web site creation and updates. New TV show on spas, health, beauty, and relationships.
The Mirman School - designed Annual Report. Gifted school for grades one through 8.
Super-Vent Packaging Systems, Inc. is a leading manufacturer of polyethylene-vented produce bags and sleeves. Designed web site and layout (March, 1999).
Child Care Resource Center is a state-funded agency that assists parents, childcare providers, employers, and local communities in all matters related to childcare. Developed web architecture document for planned web site for Request for Proposal (RFP) for construction of site. Estimated at 40 pages. (Summer and Fall, 1998)
Cameron Thornton Associates, (Financial Planning for high-worth individuals) - Designed and evaluated technology survey for 200+ client base. Made recommendations for implementing new technology into company (Winter 1997- present).
Upperkase Computer Services, Value Added Reseller, in the computer services area specializing in accounting and financial software. Designed web architecture and site. (1997)
Premiere Marketing Group , focused on the development of unique proprietary promotional products and events. Recommended Internet connection plan, including obtaining a domain name and email, and developed plan for web site and future electronic commerce Spring, 1997).
Training and Seminars
University of Hawaii - developed and delivered two seminars, at The Computer Expo in Honolulu. Seminars were "Marketing on the Web" and "Selling in Cyberspace." Each seminar was three hours in length.
Toyota -
designed and delivered full day seminars on Electronic Commerce for intra-company training program. (Spring, 1998)
Financial Network Investment Corporation, financial planning division of Aetna - Developed and delivered two Internet workshops for financial planners at top performance conference in Scottsdale, AZ. Workshop titles were "Intro to the Internet" and "How to use the Internet as a Research Tool" (June 27- 28th,1997).
Japan Junior Chamber of Commerce, Developed and delivered half-day seminar on Electronic Commerce for visiting Japanese Business Men. Delivered in English with translator to Japanese. (June 16,1997)
AT&T - Delivered and developed training on using the Internet for Small Businesses. (1996)
University of California Los Angeles Extension
Instructor at UCLA Extension for several Internet classes. For current course dates click here (1996- present). Also teach classes online through the OnLine Learning Net
University of Southern California, Information Technology Program
.Instructor for Internet Technologies, Web Publishing and Windows 95 (1997).
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