mb digital marketing - Business Internet Consulting and Training, Electronic Commerce, Marketing, Technology Research, Strategies

Resume

Maureen F. Backe
mb@backe.com

to download a Microsoft Word Version (rtf format)

PROFESSIONAL EXPERIENCE

Ms. Backe has over fourteen years of high technology and international telecommunications experience focusing on product planning, strategic planning, marketing, sales, sales support, and territory management. Within the last two years she has focused on the Internet and currently consults and teaches numerous courses in this area. Ms. Backe has extensive experience in managing global projects. She has worked with many of the Fortune 1000 companies located in Southern California and Hawaii developing applications for voice and data networks in addition to video conferencing. Ms. Backe is proficient in Spanish.

1996-Present

mb digital marketing - Multimedia consulting focused on WWW, developing interactive marketing plans, Internet seminars and training, web site development, Electronic Commerce, and implementation; technical marketing support for companies such as Toyota, MediaOne Connect, Lucent elemedia (Internet speech, audio, and video encoders), Candle Software, UCLA, Peerless (embedded printing solutions), and Applied Digital Access (remote telecommunications testing equipment and software). To Portfolio for more details on projects.

1996-Present

University of California Los Angeles Extension & University of Southern California Faculty

Both class development and instructor for ten different Internet and Video Conferencing classes. These classes include:

Introduction to the Internet
Planning and Implementing a Web Site
Advanced Topics on Web Sites
Webmaster, Creating Your Own Home Page
Electronic Commerce
Finding a Job on the Web
Introduction To Web Publishing
The Internet - Changing the Way you do Business
Video Conferencing - Group and Desktop
An Introduction to Windows 95

1984-1996

AT&T
Los Angeles, CA, Morristown, NJ, and Reading, PA

Ms. Backe has held a variety of different marketing, sales and sales support positions while at AT&T. These positions and some of the highlights follows:

Marketing Manager for International Tollfree Service

Part of team for managing this $35 million revenue service. Identified target markets and telemarketing applications, coordinated joint projects and trade shows worldwide. Managed $2.5 million promotional budgets for advertising, promotions, press releases, and direct mail. Developed market strategy and enhancements. Provided sales training and support. Planned, coordinated & presented at first International Tollfree Forum in London for 18 PT&Ts. Planned & participated in joint exhibit with Telstra at symposium in Sydney, Australia. Editor of Quarterly International 800 Sales Newsletters.

Product Planner for Flat Displays for Computers

Researched and wrote business plan for this new product. Managed product from development in Bell Labs, to clean room construction, to manufacturing line, to product introduction; analyzed competition, market demand and project profitability. Established pricing and market forecasts, coordinated and forecasted components for new product. Developed market strategy and enhancements. Developed promotional material, designed & delivered sales training and support. Obtained $17 million approval for manufacturing equipment, facilities and computer systems. Award for most sales leads.

Account Executive

Developed creative applications for customer's business to both solve existing problems as well as expand their business. Services evolved around voice and data networks for corporate clients. A variety of services were used ranging from 800, 900, ISDN, to broadcast fax. Clients included internationally-based and multi-national firms. Received numerous sales awards for significant sales and for exceeding quota.

International Sales Support

Provided sales support and marketing programs to account teams and client base to increase international business service revenue. Managed and implemented projects with clients locally and overseas via AT&T overseas offices and PT&Ts. Designed & implemented innovative programs to stimulate usage of switched network services.

Territory Manager - Video Conferencing

Responsible for developing and marketing creation for video and desktop applications using ISDN, LAN, and WAN Networks. Stimulated sales by interfacing with AT&T Sales Force, co-marketing partners such as PictureTel, CLI, Intel, Lotus, Apple and distributors. Planned and presented at seminars to increase awareness and sales of business applications.

EDUCATION AND TRAINING

Master of Electrical Engineering in Multimedia and Creative Technologies, University of Southern California
Dec. 1997

Studies included current topics on ATM - Broadband Networks, Wireless and PCS Networks including UMTS; C++, Data and Computer Networks and new Internet Protocols such as RSVP; and multimedia (audio) databases (relational & object-oriented), Microsoft SQL Server 6.5. Awarded Fellowship from City of Los Angeles.

MBA - Corporate Finance & International Business
Drexel University
Cum Laude, 1984

Bachelor of Engineering
Villanova University
Cum Laude, 1980.