Internet Courses and Seminars
The following courses are developed and have been offered at UCLA Extension, University of Southern California, or as customized training.
For dates at UCLA Extension, please see UCLA Extension catalog or go to http://www.unex.ucla.edu and click on Computers and Info Programs and then Web Technology and Multimedia. For Online Courses, go to http://www.onlinelearning.net
Maureen Backe was featured in the UCLA Extension Computer Department Spring, 1998 Catalog as the Instructor Profile.
These courses or other Internet classes can be customized for your company. If interested in customized training, please contact training@backe.com.
For links to some of the students web sites and projects.
Introduction to the Internet (Course 001)
Web Technology Fundamentals (Course 002)
Webmaster, Creating Your Own Home Page (Intro) (Course 003)
Planning & Implementing a Successful Web Site (Course 004)
Planning, Constructing , and Promoting Web Sites (Course 004a)
Marketing and Selling on the Web (Course 005)
Electronic Commerce (Course 006)
Advanced Topics on Web Sites (Course 007)
Finding a Job on the Web (Course 008)
The Internet Changing the Way you do Business (Course 009)
Video Conferencing - Group and Desktop (Course 010)
Windows 95 (Course 011)
This course will give an overview of the Internet. Topics will include the history of the Internet, WWW, basic definitions such as URL and domain name; Browsers, ISPs, Search Engines, electronic mail, FTP, newsgroups, Web Technologies, HTML, and using Netscape. This is a hands-on class. The following skills will be learned: How to log on to computers on the Internet. How to move files from one computer to another. How to send electronic mail to other people on the Internet. How to read and participate in newsgroup discussions. How to find and browse various Internet resources. How to publish information on the Internet. Current Internet trends and new technology will also be discussed.
This comprehensive overview of the World Wide Web covers the conceptual foundations of hypermidia, along with the technical foundations of Internet information networking. Other topics include hypermedia theory, interaction between Web clients and servers, effective design and writing of hypermedia documents, HTML - the language of the Web, use of graphics, installation and configuration of Web client-server software, promoting a Web presence, and use of Web technology for intranets As a course project, each participant creates a small Web Site consisting of three to five Web pages, with graphics and other optional elements. Prerequisite: Basic experience using the Internet. (7 week course, four hours per session).
The Webmaster: Creating Your Own Home Page (Intro)
Skilled Web masters and Web designers are in demand--a demand that far outnumbers the supply. These individuals currently earn $5,000-10,000 per Web site, or an average of $35,000 to $100,000 per year, depending on their skill level, experience, and portfolio. This course shows how to create a home page using hypertext media language (HTML). It takes students through the beginning and intermediate skill levels necessary to achieve Web mastery and presents the step-by-step conception, updating, editing, and integration of text, audio, online forms, and graphical images and photographs needed to create an effective home page or Web site. It also examines using other authoring tools such as Corel Draw, Photoshop and HTML editors. It is particularly appropriate for individuals interested in creating their own home page or starting a career as a Webmaster or Web designer. This course does not cover Internet basics, TCP/IP, server hardware or software setup, Internet technology such as ATM, or Internet security. Prerequisite: A working knowledge and an Internet account.
Planning and Implementing a Successful Web Site
Linking over 100 million users (with web traffic doubling every 100 days, the Internet is the world's largest computer network and is quickly becoming the Yellow Pages of the '90s. A successful Web presence can create substantial new business for your organization and also save you money in promotional design, printing and mailing costs. This course covers developing and implementing a plan for a successful Web site. Several Web sites are visited to illustrate points presented in class. Topics include anatomy of a home page, selecting a domain name, defining the purpose of the site, evaluating whether to host the site in-house or at an Internet Service Provider, selecting the appropriate service provider, hiring a Web master or outsourcing, designing a site suited to your budget, coordinating resources internally, follow-up for Web response, site maintenance, and promoting your site.
Planning, Constructing , and Promoting Web Sites
This course goes over the various phases of building a web site - from the planning, to constructing, and to promoting the site. The class is a mixture of lab and lecture time. The planning aspects of a site and flowcharting the site are discussed. The tool Visio Professional software is reviewed in regards to drawing Web Diagrams. The Internet backbone, client-server model, access options (POTS, ISDN, Cable Modem, ADSL, T1, T3, and ATM) are explained. Site construction is discussed in regards to where to host the site, whether the site should be built and maintained in-house or outsourced, anatomy of a web page, introduction to HTML for constructing the pages, web graphics, and web page authoring tools available. Netscape Composer and Macromedia Dreamweaver will be overviewed and made available for lab time. An introduction to Adobe PhotoShop and some of its capabilities will be reviewed. Note that this is not a graphic design class. Integrating plug-ins (such as Adobe Acrobat pdf files, Shockwave and Real Media) and other technologies into a site will be discussed in regards to capabilities and tools required. A variety of Internet jargon will be explained such as cookies, eyeballs, the difference between hits and page views, digital certificates, banner ads, secure server, micropayments, CPMs, portals, image maps, animated gifs, jpgs, 89a gifs, plug-ins, pdf files, meta tags, CGI, shocked, java script, VRML, and more. Under promoting the site, both traditional and on-line marketing methods will be covered, design tips to increase your chances of being found the basics of selling on the web, and tracking your visitors. The capabilities of Web Trends, a popular web statistics software, will be reviewed as well as how this tool can be used to improve your site marketing. Listing with search engines, qualifying your leads using forms, customer service, handling email, and building a mailing list will be explained. At the completion of the class, you will have planned and constructed a web site and learned methods to promote the site.
This course provides an overview of a variety of advanced topics related to the World Wide Web and the hottest Web technologies. Topics include graphical and audio enhancements, including image site maps, Shockwave, animated Gifs, VRML, real audio, voice over the Net, and video; tools for Web applications, forecasting, and collecting market data, including CGI programming and examples, creating mailing lists, automatic response to requests, ISDN access, and search engines; and electronic commerce. The course also discusses whether or not these technologies make sense for your site and how they can enhance your site, tracking your visitors, and using the statistics to refine your marketing efforts. Various sites are visited to illustrate how companies are using these technologies today
Marketing and Selling on the Web
Gross sales over the WWW are expected to reach well into the billions of dollars by the year 2000. This course covers marketing on the Web, including ways to promote your site, Web design tips, how to qualify your prospects, how to build effective e-mail lists, using forms effectively, and Electronic Commerce. Other topics include security on the Web, E-Commerce terminology, SSL and SET protocols, merchant accounts, complexities of setting up and maintaining a digital storefront, and the companies using E-Commerce today. The future of E-Commerce is discussed in the context of technologies that are being used for customer service functions on the Web
Not just software and hard goods are being sold on the web. Information is also being sold. The audience for a digital storefront on the WWW is projected to reach 120 million in 1997. This is a large global marketplace to advertise to. Today, it is not the large companies that are dominating Electronic Commerce on the Web. Many small start-up companies have generated the most press for having the most interactive, well-organized Web sites. Small companies that can adapt quickly and make the necessary changes to succeed in this new environment have the upper hand with the slow moving corporations. Companies such as Amazon Books, Virtual Vineyards, E-Trade, and Lombard are some examples. There are also virtual shopping malls that you can browse through. A major car company has sold cars from their site. As the market place continues to grow, the current situation is unlikely to last - advantages abound for the quick movers on the Web. The objective of this one day course is to educate the student on Electronic Commerce on the Web and how to set up a digital storefront. Topics include terminology - digital signature, EPS, public and private keys, certifier, Types of Electronic Payment Systems - on-line, off-line, anonymous, unanonymous, digital cash, smart cards, Electronic Payment Systems available for Electronic Commerce such as CyberCash, DigiCash, Netscape Secure Commerce Server, Checkfree, Mondex, Open Market, Electronic Payment Systems for Micro Payments (Nickel and Dime Purchases), Security and Encryption Used, Outlook for Electronic Payment Systems, Hosting the site in-house versus at an Internet Service Provider, Evaluating Internet Service Providers (ISPs), Companies selling on the Web Today, Visa’s Initiative with SET Protocol.
This course is designed for job seekers, career counselors, employers, and anyone who is job-hunting on the World Wide Web. A variety of Web sites are explored - from sites that offer a wide range of jobs at various companies to corporate home pages. Topics include search engines that allow the user to search in their particular area of expertise and/or geographical preference, accessing and responding effectively to the diversity of sites in cyberspace, putting a resume in the appropriate digital format to reply to ads, and follow-up techniques.
The Internet - Changing the Way you do Business
This course examines how different companies are using the Internet to do business. Small companies are being noticed on the web because of their innovative and customer-focused manner of selling. This is a powerful way to promote your business whether just supplying information to your customers or setting up a digital storefront. New mechanisms may be needed within your company to respond to these new requests. Learn how this and emerging technologies are being used by businesses, how companies are using databases to create web pages tailored to their visitors. Tracking your visitors, the use of banner ads agents, mailing lists, and cookies will also be discussed.
Video Conferencing - Group and Desktop
Videoconferencing has worked its way into the conference rooms of at least half of the Business Week 1000 largest US Companies. Videoconferencing is predicted to be a $1.1 billion market by the end of 1996. Desktop video conferencing is growing at 40% per year. By the turn of the century, videoconferencing is predicted to be as common as a telephone call. Desktop video is being used to form virtual work groups as well as in public kiosks. This course gives an overview of videoconferencing. This course will focus on video conferencing using ISDN rather than POTS (Plain Old Telephone Service) or Internet video. There are two main types of video today - group and desktop. This course will explain the difference between the two and when to use what type of video. Video conferencing is becoming increasingly common in corporate offices. It is becoming as essential as a telephone, fax machine, and computer. The cost of video equipment and the network transmission has come down rapidly. Systems range in costs from $50,000+ down to $1,000 or less. Basic definitions will be covered along with how to plan and implement a video conferencing project. Topics to be discussed: Basic Definitions - ISDN, BRI, PRI, POTS, IMUX, Standards - H320, T120; LECs, CODEC, compression, PT&Ts, bandwidth, difference between group and desktop conferencing, International and US Standards for ISDN, ISDN Availability in US and Internationally, alternatives to ISDN. Explain Group Video and its applications as well as the major vendors. Room Considerations: lighting, table, wall colors Video etiquette, dress, muting microphone, charts, accessories - video input, slides, document camera, transmission speed. Desktop Video- Discuss major vendors Discuss features and functions; ISDN-based and LAN/WAN based-video Applications - Telemedicine, Kiosks, job interviewing, team design, legal reviews, mortgage qualification and approval, retail, CD-ROM team collaboration, etc. Miscellaneous - Cost Justification, Multipoint Calls, POTS Video, Internet Video, Trends in Video; Public Rooms Target Audience: Anyone who needs to communicate or collaborate with another person(s) at another location visually and audibly. Video conferencing is a great tool for quick decision making in this competitive world. Many companies use it between their offices domestically and internationally. Design teams, advertising & marketing, recruiting candidates, distance learning, telemedicine, and multimedia collaboration are just a few examples of how video is used. This course would be useful for those interested in implementing video in their companies as well those who want to know more about the technology and applications.
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